Hi, I’m Olu obafemi.
A strategic leader and business transformation executive with 22 years of multi-disciplinary experience transforming businesses and unlocking sustainable growth. I assist organizations with large-scale digital and business transformations across industries such as technology, media, telecommunications, financial services, retail, healthcare, and beyond.
While leading cross-functional teams of hundreds of professionals, I excelled in hands-on corporate strategy development, organization management, innovation, and seamless project delivery. I managed a global business unit with a $155 million P&L, accelerated project pipelines by over 56%, and improved profitability by 15% on a year-over-year basis. My expertise extends to policy development and strategic roadmap execution that balance immediate operational needs with enduring goals.
I have consistently demonstrated deep expettise in engaging C-suite executives and stakeholders to provide strategic advice on growth strategies and complex business transformation initiatives. This strategic counsel enables organizations to uncover new opportunities, refine their market positioning, and navigate evolving demands of their industries. I look forward to connecting with organizations ready to redefine their growth trajectory through innovative leadership and business transformation expertise.
range of Skills & Expertise
Corporate, Digital, & Technology Strategy
I have cross-industry, and multi-disciplinary experience aligning business and technology initiatives with short, medium, and long range corporate goals, implementing data-driven insights, and crafting roadmaps that accelerate growth and operational efficiency.
Business & Digital Transformation
Helped to recalibrate business strategies to incorporate innovation, and technologies like AI, machine learning, and data-led process automation, to drive end-to-end transformations, capture new market segments, and redefine business models.
Customer Experience & Experience Design
I have a proven track record of crafting and deploying omni-channel experiences that prioritize user journeys, allowing businesses to forge stronger, lasting connections with their consumers, employees, and gain a competitive edge in the market.
XaaS, SaaS, PaaS, & Managed Services
Recognized as a thought leader in assiting organizations to develop tailored business models in order to optimize resource efficiency, unlock new revenue streams, ensuring sustainable value, and strategic differentiation in rapidly evolving markets.
Organization & Operations Management
Managed global business units with hundreds of professionals across regions, coordinating complex operations, ensuring seamless project execution, crafting corporate policies, and tailoring business strategies to diverse market dynamics.
Sales, Marketing & Business Development
I support small, medium, and large organizations to generate new business, expand their market presence, consistently grow sales pipelines, and guide marketing strategies that drive engagement, conversion, brand recognition, and customer loyalty.
Data Architecture, Data Analytics, Data Lake
Designed scalable, efficient data architectures that leverage clean data, advanced analytics, and centralized repositories to break down data silos, uncover actionable insights, streamline data management, and empower organizations to make informed, data-driven decisions.
P&L Management & Revenue Growth
Overseen a $155M P&L, and implemented revenue management strategies that significantly increased margins, sales, opportunity pipeline, enabling strategic and competitive positioning through a blend of foresight and tactical execution.
Partnerships & Vendor Management
I have a breadth of experience managing strategic alliances that enable businesses to access new markets, leverage complementary technologies, strengthen market positions, and, through my vendor management skills, ensure optimal value and quality.
Systems Integration & Solution Architecture
Established thought leadership in systems integration and solution architecture by designing and implementing innovative frameworks that seamlessly unify complex systems, optimize workflows, and deliver scalable, robust solutions aligned with business objectives.
Commercial Due Diligence & Market Mapping
By leveraging commercial due diligence to assess market attractiveness and conducting thorough global market mapping to understand competitive landscapes, I have guided businesses toward strategic opportunities and informed market entry decisions.
Innovation & Product Development
Throughout my career, I have championed product development and market expansion by fostering cultures of creativity and innovation, reduced business costs, helped CFOs achieve their goals, and created new revenue streams through organic growth.
Artificial Intelligence, Machine Learning, RPA
In the era of AI, machine learning, RPA, and automation, I assist organizations to leverage these technologies for personalized user experiences, and actionable data insights, enabling business growth, competitive differentiation, and operational efficiency.
Growth Strategy & Go-to-Market Strategy
Crafting effective growth strategies and go-to-market plans is one of my strengths, underpinned by a comprehensive understanding of positioning businesses for success in new and existing markets, capitalizing on emerging trends and unique value propositions.
Change Management, Program Management
Bridging the gap between vision and reality, I translate business transformations into success through expert program management that delivers results, and effective change management that fosters stakeholder buy-in and minimizes disruption.
“Olu has perfected the art of getting things done. He handles large programs from end to end including determination of business benefits and driving the implementation of features to fruition. His expert handling of people, process and organizational dependencies is done with finesse and is backed with data and sound logic. He is a pleasure to work with and I am looking forward to the opportunity to work together at a future date!”— Ricki Lang, VP Software Development and Product Delivery, Comcast
“Olu has a strong background in digital and his expertise was invaluable in leading the process design and testing effort for a large department store client. He is very detail oriented, has excellent communication skills and did a great job leading cross functional teams.” - Anu Penmetcha, Director, Commerce Business, Meta
“Olu and I worked together at Deloitte Digital on many occasions for projects and internal firm initiatives. He is a great asset to have on any team. He is extremely bright, organized, and friendly. Whenever a task was assigned to him, he would get it completed with minimal assistance. His work always impressed other team members, leadership, and our clients. On many occasions he was a high-demand resource as multiple individuals would request for his assistance. As a peer, Olu was always respectful to everyone and would offer his assistance to those in need. I would definitely recommend working with Olu and would love to have the opportunity to work with him again.” - Kristine Yuen, Senior Design Manager, LinkedIn
“Olu is an outstanding business and technology consultant. He led several workstreams on our Deloitte team at a large national retailer, and he brought an outstanding breadth of ecommerce knowledge (from ecom operations, to front-end and UX, to testing). I would recommend him for any team.” - John Wright, Director of Product Management, Zillow Group
“I was fortunate enough to work with Olu on a high-profile, complex website redesign project for a major financial services provider. His contributions in the areas of functional requirements identification, UX architecture and design, usability testing and other design-related efforts were high-quality, on-strategy, and delivered with the utmost in professionalism. Olu was a joy to work with, not just because of his intelligent collaboration and attention to detail, but also because his lively spirit and ever-present smile kept the tension at bay and lightened the room when it was most needed. He has an active, curious mind that is always learning, and I fully expect that he will continue to develop as an outstanding consultant and UX strategist. I hope to work with him again in the future.” - Gary Buck, User Experience Consultant
“I worked closely with Olu on a year long client-facing intranet portal implementation for a pharma client project and was impressed with his functional knowledge and e-commerce experience. His ability to quickly take on a functional lead role and walk clients through complex solutions is remarkable. His passion for coaching and mentoring his peers makes him a great leader. I look forward to work with him again.” - Ajay Pillay, Senior Engineering Manager, Atlassian