Client: Global Fortune 50 TMT Company | Main Buyer(s): CEO, CIO, CDO | Role: AI & Growth Strategist | Duration: 6 Months
Challenge:
Enhance market share and revenue in four B2B segments using AI to predict and capitalize on market opportunities while optimizing pricing and profitability.
Approach:
Led a cross-functional team that analyzed data and market trends across markets, tailored AI use cases to the specific needs and dynamics of each B2B segment.
Outcome:
Increased market share by 20%, increased profitability by 15%, and accelerated market responsiveness, enabling faster adaptation to evolving customer needs.
Key Deliverables:
Segmented customer profiles, AI-driven models for revenue and profitability forecasting, segment-specific strategies for market penetration and growth.
Client: Leading Aerospace Manufacturer | Main Buyer(s): CFO, CTO, COO | Role: Experience Design Lead | Duration: 3 Months
Challenge:
Streamline operations, financial reporting accuracy, and improve enterprise resource planning to ensure an optimal end-to-end experience for customers and employees.
Approach:
Implemented a cloud-based SaaS platform using a phased rollout, integrating operational, financial, and ERP systems with testing and training for smooth adoption.
Outcome:
Enhanced financial reporting and operational efficiency, significantly improving customer and employee satisfaction metrics.
Key Deliverables:
VOC surveys, Experience Design assessment, product marketing strategy, testing reports, training manuals, stakeholder reports on impact and ROI.
Client: Global FinTech Company | Main Buyer(s): CDO, COO | Role: Program Lead | Duration: 5 months
Challenge:
Transform the contact center by optimizing IVR, chatbots, and digital platforms to reduce costs, enhance employee experience, and improve customer engagement.
Approach:
Overhauled the tech stack and processes, refined the IVR tree, strengthened chatbot capabilities, and upgraded digital interfaces to shift transactions online.
Outcome:
Enhanced operational efficiency, reduced costs, improved digital experience, and positioned the business for growth and innovation in customer service technologies.
Key Deliverables:
Optimized IVR tree, enhanced chatbot for issue handling, streamlined agent workflows, best-in-class digital experiences, cost reduction plan with OPEX savings.
Client: Global Leader in Theme Park Entertainment | Main Buyer(s): CPO| Role: Product Innovation Strategist | Duration: 4 months
Challenge:
Set up an innovation lab that develops new products using rapid prototyping, lean startup methods, and customer co-creation, enhancing the company’s competitive edge.
Approach:
Assembled a multidisciplinary team and customer focus group to launch the physical space, trained employees on methodologies, and refined the product backlog.
Outcome:
Accelerated the product development process, launched several market-ready innovations ahead of schedule, and boosted the company’s competitive positioning.
Key Deliverables:
Collaborative workspace, innovation lab framework with defined processes, market-ready products, streamlined product development pipeline.
Client: Ivy League University | Main Buyer(s): Office of the Provost | Role: Experience & Solutions Architect | Duration: 6 months
Challenge:
Converge 73 disparate library portals into one digital platform optimized for all users, and upgrade technology stack to improve content management, search, and analytics.
Approach:
Assessed user needs, developed a scalable solutions architecture, selected a content management platform for agile development, data migration, and testing.
Outcome:
Award-winning platform that facilitated seamless user journeys, accessibility, improved asset management, search accuracy, reporting, and analytics.
Key Deliverables:
Usability study readout, platform selection criteria, data migration, and systems integration plan, agile sprint and rollout plans, performance monitoring outline.
Client: Global Life Sciences Company | Main Buyer(s): CIO, CDO | Role: Product Development Lead | Duration: 5 months
Challenge:
Post-merger, two life sciences companies needed to consolidate their technology infrastructures to a single cloud platform to enhance innovation and scalability.
Approach:
Translated business needs into actionable product requirements, chose a suitable cloud infrastructure and PaaS, developed and executed a phased migration plan.
Outcome:
A unified cloud infrastructure and PaaS, resulting in enhanced operational efficiency, improved scalability for future growth, and an environment conducive to innovation.
Key Deliverables:
Product backlog, cloud migration strategy, cybersecurity considerations, resource allocation plan, change management strategy, and training materials.
Client: Global Creative Cloud & Digital Marketing Company | Main Buyer(s): CMO | Role: Growth & Innovation Consultant | Duration: 1 Year
Challenge:
Following two acquisitions, the company needed to integrate them into existing tech stack while redesigning the e-commerce and digital customer experience.
Approach:
Gathered requirements, streamlined user journeys, developed a sales and product marketing strategy, led agile development, testing optimization, and employee training.
Outcome:
Seamless tech stack integration, redesigned e-commerce platform, and revamped customer experience that improved sales and customer satisfaction.
Key Deliverables:
Business case with financial models and ROI analysis, requirements backlog, process maps, UX designs, system integration plan, change management, and training materials.
Client: Global Fortune 50 TMT Company | Main Buyer(s): CMO, CTO, CIO | Role: Customer & Employee Experience Strategist | Duration: 16 Months
Challenge:
Address lead sharing gaps, break down data silos, personalize experiences to keep pace with competition, accelerate attainment of key sales and marketing KPIs.
Approach:
Defined a new operating model, launched a cloud-based data lake, modeled automated next best actions, implemented SFDC as the CRM and lead management platform.
Outcome:
Significantly improved user-centricity, process and content automation, enterprise business intelligence, sales and marketing spend, resource allocation, and KPIs.
Key Deliverables:
Sales commissions framework, enterprise data lake, optimized business processes and customer journeys, a new CRM, business case with financial models and ROI analysis.
Client: Global Oil & Gas Company | Main Buyer(s): CSO | Role: ESG & Sustainability Consultant | Duration: 3 months
Challenge:
Establish an ESG strategy with value chain, compliance, and supplier management frameworks, using AI to monitor changes in regulations and manage reporting risks.
Approach:
Facilitated stakeholder current state assessment and art-of-the-possible workshops, conducted benchmark stuidies, analyzed data and technologies.
Outcome:
Improved sustainability metrics, adherence to existing and emerging ESG regulations across all jurisdictions, reducing legal and financial risks.
Key Deliverables:
Scope 3 emissions reporting requirements, current state assessment, value chain and supplier ecosystem map, KPI time horizon, data and reporting strategy, AI strategy.
Client: Global Toys Manufacturer & Retailer | Main Buyer(s): COO, CMO, CIO | Role: Go-to-Market Strategist | Duration: 6 weeks
Challenge:
A data-driven go-to-market strategy for three key brands, along with the technology infrastructure to support the strategy across sales and marketing channels.
Approach:
Conducted a global market research and brand analysis, outlined messaging, and tactics for each brand, evaluated technology vendors to support growth projections.
Outcome:
Accelerated growth of leads and sales across all brands, improved cross-channel conversation rates, improved brand awareness, and digital channel engagement.
Key Deliverables:
Go-to-market offerings, channel strategy, market research and SWOT analysis, VOC surveys, pricing strategy, marketing tactics, sales and revenue growth strategy.
Client: Global Oil & Gas Company | Main Buyer(s): COO | Role: Business Process & Operating Model Strategist | Duration: 4 months
Challenge:
Deploy a change management program to transition to an agile, product led operating model across the organization, accelerating responsiveness and product development.
Approach:
Developed a detailed transition plan, restructured teams into cross-functional product squads, established operational KPIs, trained teams on agile methodologies.
Outcome:
Accelerated product development speed, improved employee engagement and sense of ownership, improved customer focus, and responsiveness to global market needs.
Key Deliverables:
Enterprise service design blueprint, defined KPIs, data visualization dashboards, change management plan, team restructuring plan with new product squad definitions.
Client: Major Department Store Retailer | Main Buyer(s): CDO | Role: eCommerce & Innovation Strategist | Duration: 9 months
Challenge:
Launch of an eCommerce platform with AI, CMS, and omni-channel capabilities, and a digital-first operating model without cannibalizing existing channel shares.
Approach:
Conducted art-of-the possible workshops, created a data strategy for AI-enabled use cases, analyzed market trends, customer behavior, and the competitive landscape.
Outcome:
Increased digital market share by double digits, enabled seamless omnichannel customer experience, improved sales performance across all channels.
Key Deliverables:
Digital transformation business case with ROI projections, vendor evaluation report, AI strategy, operating model framework, software development work products.